11 December 2013 - 18:39 pm
Advertisers will spend a projected $5.6bn on YouTube in 2013, an increase of more than 50 per cent on the previous year, according to a report.
The sharp rise follows an explosion of viewing on mobile devices, and comes as advertisers strive to reach younger consumers who have drifted away from television.
YouTube does not keep all of the advertising revenue that flows through its site, paying much of it to partners and “content creators”.
However, the report, by eMarketer, the media research firm, predicts YouTube’s net revenues will be $1.96bn once those partners have been paid, giving it 1.7 per cent of all global digital advertising spending. This is a larger market share than sites such as Twitter, AOL and Pandora, eMarketer said. >> Read More
14 November 2013 - 15:57 pm
Google commercials have always been quite engaging. Google India is out with a 3.5 minute heart-warming advertisement titled ‘Google Search: Reunion’. The Reunion advertisement tells you a story of how two friends got separated during the time of India and Pakistan partition. The Indian grand daughter Suman plans to bring them together again and uses Google search as the medium to search for her grand fathers long lost friend in Pakistan. She succeeds using Google search and its allied services.
Reports suggest this is the first in the series of 5 advertisements. The video is touching half a million views in just a day of its launch.
04 November 2013 - 22:22 pm
Here are our top eleven Google employee gripes as taken from the online thread (in no particular order):
1. EVERYONE IS OVERQUALIFIED
‘The worst part of working at Google, for many people, is that they’re overqualified for their job. Google has a very high hiring bar due to the strength of the brand name, the pay & perks, and the very positive work culture. As a result, they have their pick of bright candidates, even for the most low-level roles.’
2. AND BECAUSE EVERYONE IS OVERQUALIFIED ITS HARD TO GET PROMOTED
‘It’s hard to get promoted quickly, since the person above you as well as at your level both have great educations and strong work ethics. When it’s standard to be awesome, and the work isn’t particularly tough to begin with, it’s hard to differentiate.’
3. IT’S HARD TO MAKE A DIFFERENCE
‘I worked at Google for three years and it was very difficult to leave but there was one major factor that helped me make the decision – the impact I could have on the business as an individual was minimal.’
4. IT’S ALL A BIT TOO COOL >> Read More
28 September 2013 - 23:34 pm
With everyone focused on the US government, and whether or not it would remain open past Monday, the real stunner has once again emerged out of left field, in this case Italy, where as Italian news agency Ansa reported moments ago, the ministers in Berlusconi’s PDL party have followed through on their threats announced earlier this week, and have resigned.
- BERLUSCONI’S PDL MINISTERS RESIGN, ANSA SAYS CITING ALFANO
- BERLUSCONI ALLIES OFFER RESIGNATIONS FROM LETTA CABINET: ALFANO
- Berlusconi Says PDL Ministers Should Offer Resignation: Ansa
- BERLUSCONI SAYS LETTA’S ULTIMATUM UNACCEPTABLE: ANSA
On the other hand, in a world built on trial balloons and false rumors and disinformation, perhaps this is merely the latest example:
- LETTA SPOKESWOMAN: ‘NOT AWARE’ OF PDL MINISTERS’ RESIGNATIONS
Although subsequently it seems that Letta admits the PDL ministers did in fact resign: >> Read More
26 September 2013 - 11:16 am
Wondering how Samsung managed to quash Motorola, HTC, and just about every other major Android rival? Start with this chart from analyst Benedict Evans.
Evans says Samsung is on track to spend $12.7 billion this year in marketing through advertising and other sales promotions. That’s more than Google paid to buy all of Motorola. It’s 3X HTC’s entire market cap.
It’s just an insane budget that no other company can keep pace with.
25 September 2013 - 12:54 pm
Alibaba has abandoned plans for a $60bn-plus listing in Hong Kong and has begun work on a US share sale instead after it failed to convince the city’s exchange to allow an unusual board control structure.
China’s biggest e-commerce company ended talks with the Hong Kong Stock Exchange this week, according to people familiar with the company, and is now preparing to appoint banks for a listing in New York some time in 2014.
The decision will be a blow to Hong Kong, which loses out on one of the most anticipated listings since Facebook and its biggest and potentially most lucrative new client since AIA.
Founder Jack Ma and other top executives, who own little more than 10 per cent of Alibaba, had been trying to persuade Hong Kong authorities that leading executives should be allowed to nominate a majority of board directors.
Founders of US technology companies, such as Google, have kept control of their businesses after their initial public offerings by adopting dual-class shares that give more voting rights to certain owners.
Alibaba will not adopt a dual-class structure, according to a person familiar with its plans, but it will keep its internal partnership of senior executives that is designed to control the group’s strategic direction and culture. >> Read More
21 September 2013 - 1:01 am
Things aren’t getting any better at smartphone maker BlackBerry.
The company said it is cutting 4,500 jobs and taking a charge of up to $960m as it writes down the value of a new line up of phones designed to revive the company.
Here are the key points from the statement:
- The company is taking a charge of $930m to $960m on inventory of its new Z10 phones
- Expects to report revenues of $1.6bn for the second quarter. That’s lower than Wall Street’s forecast of $3.3bn
- Operating expenses will be cut by 50 per cent by the end of its next financial year
- The company will lay off 35 per cent of its work force, which stood at 12,700 in March
Thorstein Heins, the chief executive of BlackBerry, said:
We are implementing the difficult, but necessary operational changes announced today to address our position in a maturing and more competitive industry, and to drive the company toward profitability.
The Canadian company, which once dominated the smartphone market, said last month that it may look for a buyer after sales of its new Z10 range of phones disappointed.
After peaking at $147.55 in June 2008, BlackBerry shares have slumped as they have consistently lost market shares to Apple and Samsung, whose phones are powered by Google’s Android software.
BlackBerry, which is set to report quarterly results next week, halted its shares in New York ahead of the announcement.
19 September 2013 - 22:29 pm
At the moment Google is preparing an especially uncertain and distant shot. It is planning to launch Calico, a new company that will focus on health and aging in particular. The independent firm will be run by Arthur Levinson, former CEO of biotech pioneer Genentech, who will also be an investor. Levinson, who began his career as a scientist and has a Ph.D. in biochemistry, plans to remain in his current roles as the chairman of the board of directors for both Genentech and Apple, a position he took over after its co-founder Steve Jobs died in 2011. In other words, the company behind YouTube and Google+ is gearing up to seriously attempt to extend human lifespan.
Sure, why not? Do your magic.
Google vs. Death (TIME)