PepsiCo has apologized after it was accused of stereotyping women with an iPhone application for its Amp Energy drink helping users “score” on a date.
The app featured 24 types of women, including “nerd”, “foreign exchange student” and “treehugger”, and offered possible pickup lines including “Wasn’t I in Space Academy with you?” and “You know the Mona Lisa has no eyebrows. I wonder what else she shaves?”
Pepsi’s “Amp Up Before You Score” app prompted a storm of protest on Twitter, with commenters suggesting people drink Coke instead.
PURCHASE, NY—PepsiCo sent shockwaves through the carbonated beverage industry Monday when the multibillion dollar corporation announced that it would cease all advertising of its popular soda product, effective immediately.
“We know it’s good, and everyone’s pretty happy with the overall taste, so why spend all our time worrying about what other people think?” PepsiCo CEO Indra K. Nooyi told reporters during a press conference at the company’s corporate headquarters. “Frankly, it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don’t like it, then they don’t like it.”
Added Nooyi, “That’s not really any of our business anyway.”
According to Nooyi, top PepsiCo brass held a series of meetings over the past several months before unanimously agreeing Monday that they all enjoyed Pepsi, and that the company’s century-old history of massive, high-budget ad campaigns, cross-promotional tie-ins, merchandising, and Super Bowl halftime extravaganzas had been “a big mistake.” Read more…
PepsiCo Inc. and its largest bottler, Pepsi Bottling Group Inc., plan to spend $1 billion in Russia over the next three years, extending an investment in a key international market as the economy crimps growth in the U.S.
PepsiCo Chairman and Chief Executive Indra Nooyi announced the investment on a visit to Russia, which coincides with her attendance at a business summit called by U.S. President Barack Obama and Russian President Dmitry Medvedev.
Above is the Weekly chart and we are Highly Bullish on this stock.
Already broken triangle and it looks very soon will kiss $ 62-63 level.Any Panic….Buy this stock.
Two consecutive close above $61 or weekly close will take stock to $ 66-68 level.
